Display ads are billed at $5.35 per column inch.
The Exponent is 5 columns (9.75 inches) wide by 15.5
inches tall. To calculate the cost of an ad, multiply the width of the ad in columns by the depth in inches.
For Example: A 2 column by 4 inch ad would be $42.80.
( 2 x 4 = 8; 8 x $5.35 = $42.80 )
Full Back Page: $375.00
Full Page: $360.00
Half Back Page: $215.00
Half Page: $200.00
Quarter Page: $115.00
Spot Color is available on every page of the Exponent for $35 per color (2 color minimum) in addition to the cost of the ad.
Full Color is available on select pages of the Exponent for $100 in addition to the cost of the ad.
1. UW-P affiliated student organizations receive a
2. A pre-payment discount of 10% applies if payment is
received with the requested advertisement.
3. Receive 10% off the total cost of 4 ads or more. Ads must be contracted at the same time. Discount does not apply to national advertisers.
All advertising requests are due by 5 p.m. on the Friday preceding the week of publication. Those received late, up to Monday at 5 p.m., are subject to a $10 or 10% late charge (whichever is greatest) or placement in the next issue.
Terms of Agreement
1. The Exponent reserves the right to exclude those ads which
are against Exponent policy.
2. The Exponent reserves the right to reconstruct ads for
optimum apprearence, to be proofed by the advertiser before
3. Placement requests will be considered. but not always
honored due to space constraints.
4. A copy of the complete advertising policy will be
furnished on request.
5. Any outstanding bills past 90 days are subject to an
The cost is $360 for our full run of 3,000 copies. All inserts
must be 8 1/2 x 11 inches or folded to 8 1/2 x 11 inches.
One sample copy or the first page of the desired insert should be sent to the Exponent office.
Copies for insertion orders should be delivered to:
c/o Woodward Printing Services
11 Means Drive
Platteville, WI 53818
A $10 charge will be applied if additional inserts are delivered directly to the Exponent office.
Please specify the publication date. Inserts must arrive one week prior to publication.
Contact Julie Allen or Clayton Allen
Exponent Advertising Managers