Display Ads

Display ads are billed at $5.35 per column inch.

Sizes

The Exponent is 5 columns (9.75 inches) wide by 15.5 inches tall. To calculate the cost of an ad, multiply the width of the ad in columns by the depth in inches.

Spring 2010 Advertising Rates
Sales Sheet

For Example: A 2 column by 4 inch ad would be $42.80.
( 2 x 4= 8; 8 x $5.35=$42.80)
Full Back Page: $375.00
Full Page: $360.00
Half Back Page: $215.00
Half Page: $200.00
Quarter Page: $115.00

Color

Spot Color is available on every page of the Exponent for $35 per color (2 color minimum) in addition to the cost of the ad.

Full Color is available on select pages of the Exponent for $100 in addition to the cost of the ad.

Classified Ads

$5 for three lines (one line is 15 words) and 10 cents per word thereafter. The minimum cost of an ad is $5. Discounts do not apply.

Inserts

The cost is $360 for our full run of 3,600 copies. All inserts must be 8 1/2 x 11 inches or folded to 8 1/2 x 11 inches. One sample copy or the first page of the desired insert should be sent to the Exponent office.

Copies for insertion should be delivered to:

A $10 charge will be applied if additional inserts are delivered directly to the Exponent office.

Please specify the publication date. Inserts must arrive one week prior to publication.

Special Discounts

1. UW-P affiliated student organizations receive a 20% discount.
2. A pre-payment discount of 10% applies if payment is received with the requested advertisement.
3. Receive 10% off the total cost of 4 ads or more. Ads must be contracted at the same time. Discount do not apply to national advertisers.

Deadlines

All advertising requests are due by 5 p.m. on the Friday preceding the week of publication. Those received late, up to Monday at 5 p.m., are subject to a $10 late charge or placement in the next issue.

Terms of Agreement

1. The Exponent reserves the right to exclude those ads which are against Exponent policy.
2. The Exponent reserves the right to reconstruct ads for optimum appearance, to be proofed by the advertiser before publication.
3. Placement requests will be considered, but not always honored due to space constraints.
4. A copy of the complete advertising policy will be furnished on request.
5. Any outstanding bills past 90 days are subject to an additional 10% charge.

Requirements for electronic submission of advertising material

The Exponent uses an Apple Computer system

E-mail: exponent@uwplatt.edu

Resolution of all electronic artwork should be at 300—600 DPI, at 8 bit depth

Acceptable File Types:

• PDF (preferred)
• .tiff (LZW compression preferred)
• .psd format
• InDesign
• EPS (will be saved as ASCII, version 9.0)

Unacceptable File Types:

• Adobe Pagemaker 1 – 7
• Illustrator 1 – 10
• QuarkXPress
• Microsoft Word 97 – XP
• Publisher 97 – XP
• JPEG
• GIF
• PNG
• BMP
• PICT
• TARGA
• HTML

External Storage Media

CD-R and CD-RW
USB Flash drives
Floppy discs are not acceptable

Please direct advertising questions to: